Razorfish is a global full-service agency at the intersection of creativity, media, & technology with aprox 1700 employees in the US & over 2500 worldwide. I manage operations & process for the Business Development teams across the US. This includes strategic direction, coordination of Sr. BD staff across 6 different offices, managing pipeline health, analytics, & reports as well as the field marketing & outreach program. Additionally I am the BD liaison between various groups within the company and work directly with the VP of Operations, VP of Finance & his staff, Sr. Strategic Accounts Director, and Director of Communications. National Coordination: * BD Asset & Knowledge Management - Maintaining inventory - Process & technology - Internal product launch/rollouts * National Pipeline Health - Process & systems - Reports & projections - Reporting for C-level of Razorfish NA as well as Publicis Group. Field Marketing and Sales Operations Program: * Development and management of a national lead generation program, processes, CRM & other tools and management plan. - target identification/tracking - contact identification/tracking - ownership tracking, status reporting, and outreach management. * Identification and management of system(s) * Identify and track targets and key decision makers at these targets. * Identify and communicate changes that may require outreach: AOR announcements, CMO changes, acquisitions, etc. * Identify outreach opportunities * Manage and execute the outreach plan * Reporting & analytics * Define internal & external BD communications plan - Facilitate national BD meetings Other support: * Event planning and logistics - Partner event planning (sponsored and unsponsored events) - Management of select partners
Extremely fast paced organization (Mutual Mobile has doubled in size every six month for the last 24 months). Mutual Mobile ranked 34th on Forbes Most Promising Companies List. Design, planning, & execution of process & strategy for pipeline which led to an efficient lead flow and qualification process creating alignment and uniformity for the Business Development Dept, Marketing, and other Salesforce users. Responsible for measurement of results: reports and analysis for processes and sales data. Work closely with the CTO & CMO to improve process, methodologies, and accuracy of reports. Serve as the liaison for Business Development and other functions of the company. Manage a team of Client Experience Specialists and Coordinators who work to create an exceptional overall working experience for our clients. - First contact for all prospective clients - Qualification process that insures a perfect fit - Assisting with client on-sites - Coordination of calendars & events - Assisting Account Managers to insure best possible outcome for each client - Participate in brainstorming and strategy sessions - Serve as Client Advocate
Successfully launched a new print & online publication for the American water market: American Water Intelligence. Exceeded 3Q10 quota for subscription sales (many pre-publication) - experienced growth in 4Q10 from 3Q10. Create & implement sales & marketing plans & road-map for AWI Build long term relationships with key decision makers in the industry leading to mutually beneficial relationships Analyze and revise strategies to fit an unknown market with SWOT and other analytical tools Adapt & create comprehensive training manuals to fit American consumer & sales staff Hire & train sales executives for the US office Launch and promote the inaugural American Water Summit in Washington, DC (SOLD OUT). Expertly convert face to face and phone conversations to sales Sell print & online advertisements Create brochures, media kits, ad rate cards
See above (Media Analytics).
·Produced and promoted "Rehab with Pop Unknown" benefiting Blue Dog Rescue. Zookeepers and The Lemurs headlined. ·Contracted by a 2nd street district restaurant and bar ·"New Year's Eve Experience" event - all advertising, entertainment, & promotion ·Hard & soft openings ·Contacted and met with writers and editors; received three exceptional editorial reviews within two print months ·Created ads using AI for Austin Monthly, Tribeza, and flyers ·Negotiated Ad contracts on behalf of clients
Proactively sourced, acquired, and expanded customer relationships by maximizing sales opportunities to ensure customer retention. Probed customer base for needs and opportunities to cross-sell to other business segments. Interfaced with Commercial Business, Insurance, and Investment partners to ensure ongoing communication with regard to existing and future customer needs. Analyze trends in both local/niche market and customer profiles to identify potential client needs. Ran seminars: IRAs, Identity Theft, Insurance, Investments, Credit Management.
Sourced new b2b accounts for financial software
Responsible for all revenue generation in division pilot office. Led top ranked office in the region to 20% growth over previous best results. Responsible for the daily management of 3 Assistant Managers, 4 office and sales staff of up to 75 representatives. Extensive public speaking (30-1000+ people) Organized Division-wide conferences across multiple states Assistant District Manager, Albuquerque, NM Ran the # 1 office in Region, # 7 nationally (aprox. 400+ offices). Led office to national record breaking sales. Sales Representative, Albuquerque, NM Top 1% of all 40,000 sales representatives nationally.
Responsible for bringing in new accounts and maintaining accounts using superior customer sales and service skills. Created and implemented marketing plans and sales promotions. Developed sales opportunities for platform & teller staff. Light teller work when needed
Bachelor of Business Administration
HS Diploma
Concentration: college prep
Concentration: Mass Communication
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